Rugby Radio Station, Houlton, Parcels C & F KP3.


William Davis Homes


146 Dwellings

Local Authority

Rugby Borough Council



Key Project Information

  • Redevelopment of Rugby’s iconic former radio station at Houlton
    Over a 20 year period, the strategic masterplan is set to deliver:
  •  6,200 homes
  • New primary and secondary schools
  • 31 hectares of employment space
  • District centre and local centre
  • The 146 new homes will be made up of a variety of designs and will comprise a mix of 2, 3, 4 and 5 bed properties forming part of the wider Sustainable Urban Extension (SUE) submitted as a joint venture between Urban and Civic and Aviva Investors in 2014.

We are delighted to secure these key parcels of land at Houlton from Urban & Civic through a bidding process and now very much look forward to delivering our award-winning properties to the people of Rugby.

Matt Colloby, William Davis Homes

We supported William Davis on their initial bid to Urban & Civic which required a sketch layout for the site and a concept for developing the William Davis house types to respond to the design code.

As part of the reserved matters application, we developed a bespoke range of house types in response to the design code

We developed the overall layout and incorporated feedback from Urban& Civic, Rugby Borough Council and William Davis into a successful planning submission that satisfied all stakeholders.

Rugby Radio Sketch
Rugby Radio 3

Project Gallery