Land North of Beaconside




Maximus Strategic LLP

Services Used

Initially, Pegasus Group were appointed to prepare a Masterplan Document for the North of Stafford Strategic Development Location (SDL) in accordance with Policy Stafford 2 of the Plan for Stafford Borough (PSB), adopted 19 June 2014. This addressed the need for a masterplan for the North of Stafford SDL and was adopted by Stafford Borough Council (SBC) on the 17 November 2016.

Following the adoption of the Masterplan Document, Pegasus Group were appointed to prepare an outline planning application for mixed-use development, comprising of the demolition of existing buildings and structures, the erection of up to 2,000 dwellings (Use Class C3), 2 no. Local Centres to provide up to 4,500 sqm of GIA (Use Class A1- up to 1,100 sqm, Use Classes A2/A3/A5 – up to 2,800 sqm and Use Class A4- up to 600 sqm), 1 no. Health Centre (Use Class D1- up to 600 sqm), 1 no. (up to 60 bed) elderly Living Facility (Use Class C2), a two form entry Primary School (Use Class D1), a five form entry Secondary School (Use Class D1), together with supporting infrastructure including: green infrastructure, highways and associated works. All matters are reserved with the exception of principal means of access on to existing highway.

The site currently comprises large open grass covered pasture fields and is constrained to the north by proposals for HS2. Within the site several buildings that make up Newbuildings Farm were identified as heritage assets and the proposals included the conversion of these to form one of the new Local Centres. Following a request from the Local Authority, the Design and Access Statement was expanded to include more detailed design information for the proposed character areas.


Case Studies

Newlands School

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Land & Buildings at Cricketer Farm

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Land North of Newhurst Gardens

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